Wicklow Way Wines

Wicklow Way Wines is Ireland’s first fruit winery, renowned for producing award-winning wines like Strawberry Wine, Blackberry Wine, and Elderberry Wine, all crafted from locally grown fruits rather than grapes. With growing brand recognition and product demand, the winery needed a website redesign that could:

• Showcase its premium range of wines and heritage in a visually engaging and authentic way.
• Provide an intuitive e-commerce experience with quick and easy navigation from browsing to checkout.
• Promote winery tours, tasting experiences, and gifting options as key business offerings.
• Integrate conversion tracking and analytics to understand purchasing behaviors and optimize sales.

Improve SEO visibility to capture local and international customers searching for Irish wines and gifts.

We approached the Wicklow Way Wines project by combining e-commerce best practices with rich storytelling elements:

• Product-first e-commerce design: Built high-quality product pages with large visuals, tasting notes, and bold “Buy Now” CTAs. Each win, from Strawberry Wine to limited-edition seasonal wines , was given its own spotlight to encourage conversion.
• Immersive brand storytelling: Highlighted the winery’s craft, the locally grown fruit, and the journey from farm to bottle through visually layered content, photography, and dedicated “About Us” pages.
• Enhanced shopping journey: Simplified cart and checkout flows, ensuring a mobile-first design that accommodates on-the-go users.
• Integrated gifting and tours: Featured winery tours, wine gift sets, and experience vouchers prominently to cross-sell and upsell to customers.
• SEO strategy: Optimized product pages, blog content, and category pages for high-intent keywords like “Irish fruit wine,” “buy wine online in Ireland,” and “Wicklow winery tours.”
• Data measurement: Implemented GA4 e-commerce tracking, including revenue reporting, user behavior analytics, and newsletter sign-up tracking.

• A fully responsive e-commerce website that balances storytelling with conversion-focused design.
• SEO-structured content and metadata, resulting in improved search engine visibility.
• Product pages with dynamic visuals, ingredient storytelling, and tasting recommendations.
• A streamlined checkout process optimized for desktop and mobile users.
• Newsletter sign-up integrations to capture leads for email marketing campaigns.
• Advanced analytics setup (GA4, GTM, Looker Studio dashboards) to measure purchases, user actions, and ROI from marketing campaigns.

Tour and experience pages that promote in-person visits and events.

The redesigned website successfully positions Wicklow Way Wines as a premium Irish winery and e-commerce brand, providing a smooth user journey and an immersive brand experience.

Key outcomes include:

• A higher conversion rate due to the simplified shop and checkout flow.
• Increased organic traffic thanks to keyword-focused SEO and optimized product pages.
• A strong brand narrative that resonates with customers looking for authentic, locally sourced products.
• Improved ability to track and measure conversions across all digital touchpoints, providing valuable insights for future campaigns.