Irish Day Tours is Ireland’s leading provider of day tours and group transport, welcoming thousands of guests every year to discover the country’s most iconic and off-the-beaten-path destinations. To reflect the brand’s reputation for exceptional service and to meet the needs of today’s travellers, the company required a website redesign, creating a digital presence as effortless and memorable as the journeys it offers.

As part of Fáilte Ireland’s Digital That Delivers programme, our brief was to deliver a new, mobile-first booking platform that would streamline bookings, showcase authentic experiences, and support future growth through custom website development and innovation.

We reimagined Irish Day Tours’ website as a digital launchpad for discovery, approachable, intuitive, and distinctly Irish. Visitors are greeted by vibrant visuals, engaging storytelling, and clear calls-to-action, making it simple to explore tours, book custom transport, and connect with experienced local guides.

Key user journeys: from booking a day tour to requesting private hire, were mapped and optimised for clarity and ease. The design is inspired by Ireland’s natural palette, with a focus on warm, welcoming tones and immersive imagery. Built on a custom WordPress theme, the platform is fully aligned with Fáilte Ireland’s Digital That Delivers guidelines, ensuring both best-in-class performance and future flexibility for the client.

• Brand-aligned UX/UI for a seamless digital experience
• SEO-optimised website architecture
• Fully responsive website design (mobile, tablet, desktop)
• Integrated booking platform for tours and transport
• Streamlined request forms for all services
• Performance-optimised site meeting industry standards

The new Irish Day Tours website redesign sets a new standard for user experience and digital journey, making it easier than ever for guests to discover, plan, and book their next Irish adventure. This fully responsive website design delivers seamless navigation across all devices, ensuring every user can access tour information and booking features with ease, whether on desktop or mobile.

With an advanced booking platform, clear booking pathways, and mobile-first performance, the website guides visitors from inspiration to reservation with confidence and efficiency. Enhanced search functionality, engaging visuals, and optimized booking flows help users find and reserve the perfect tour in just a few clicks.

The platform is designed for ongoing marketing and content updates, supporting SEO-optimised website architecture and empowering the Irish Day Tours team to promote key tours, new experiences, and special offers year-round. As a result, the website not only elevates the brand’s digital presence but also drives more direct bookings and supports future growth for Ireland’s leading tour company.

Key Outcomes:

• Increased user engagement and time on site
• Boost in direct booking enquiries for tours and group transport
• Enhanced mobile experience and site speed
• Stronger brand alignment and improved online visibility

Delivered as part of Fáilte Ireland’s Digital That Delivers programme, Irish Day Tours’ new digital home is as welcoming, flexible, and memorable as the journeys they provide, ready to inspire the next generation of Irish explorers.