The Perfect Pint Tour

The Perfect Pint Tour, a unique tour experience through authentic Irish pubs, required a new website to capture the charm of Dublin’s renowned hospitality.

To reflect their distinctive offering and appeal to corporate clients, group occasions and those looking to book onto a public tour of the city, we were given creative freedom to elevate their UX/UI, streamline and enhance content, and improve site navigation. 

Once we elevated their online visual identity, we implemented SEO and analytics to ensure it remains hardworking post-launch, too.

When drafting a design for The Perfect Pint Tour, we wanted to ensure it not only packed a punch and hooked visitors in – but reflected the core passion of their brand: a good quality pint of Guinness.

Refreshing Aesthetic 

While adhering to their existing branding, we infused the iconic characteristics of Guinness into the web design. This included a black base and crisp visuals that enhanced the thirst-quenching experience. Through advanced UX/UI design, we created a user-centric site featuring interactive and dynamic elements to present information effectively, along with functional call-to-action buttons for straightforward bookings.

Tailored Content 

As The Perfect Pint Tour offers a variety of tours to a diverse customer base, it was essential to create individual pages for each experience, providing tailored information. We embellished the existing content with SEO-optimised copywriting, ensuring that details were clear, concise, and keyword-rich to boost search engine rankings. Additionally, as a personable business with a unique background, we crafted an engaging ‘About Us’ page to unveil their distinctive story.

Integrated Booking System

Delivering a seamless experience to users across all devices is always a priority at Hello Humans. Hello Humans optimised The Perfect Pint Tour’s mobile design and website performance to cater to the majority of users who access the site via their mobile devices.

To achieve this, Hello Humans identified key factors affecting mobile performance, including page loading time, device compatibility, and user experience. We thoroughly analysed the design and made enhancements to improve the overall user experience.

A mobile-friendly website optimised for different screen sizes and resolutions allows The Perfect Pint Tour’s brand and content to shine. The high-performing website, coupled with inspirational and localised messaging, encourages people to explore and book their perfect pint tour, immersing themselves in the historic world of Guinness and Irish pub culture.

Our goal was to transform The Perfect Pint Tour’s website into a captivating digital hub that attracts visitors while resonating with their identity.

The result is a high-performing site that authentically portrays their distinctive brand, personality, unique experiences, and story.

By aligning our visions, enhancing the design, and streamlining navigation and the booking process, we delivered a website optimised for conversions. User-friendly navigation, responsiveness, and strategic call-to-actions were integral in building their digital presence.

As a result, we achieved our shared goal: enabling visitors to discover, learn about, and book The Perfect Pint Tour, ensuring they can enjoy this one-of-a-kind experience. Sláinte!