The Outing, Winter Pride Festival

The Outing is Ireland’s Winter Pride Festival, a three-day celebration of LGBTQ+ culture, arts, and community, hosted annually in Ennis.

As the festival continued to develop, The Outing needed a website that could clearly present a diverse programme of events, support multiple ticket and accommodation options, and serve both new visitors and returning audiences.

The site also needed to act as a digital home for The Outing as a Queer Arts Collective, supporting year-round visibility and providing a clear, accessible entry point to the festival.

We approached the website as a digital guide to the festival.

Clear navigation and structured content help visitors move easily between tickets, entertainment, schedules, and visitor information. Each section was designed to reflect The Outing’s visual identity while prioritising clarity and ease of use.

To support navigation and wayfinding across the site, we also designed a set of bespoke icons created specifically for The Outing Festival, reinforcing the festival’s identity while helping users quickly understand key content areas.

Calls-to-action were integrated throughout the site to allow users to enquire, book tickets, or plan their visit at any stage. A mobile-first approach ensured the experience works smoothly across all devices.

• A brand-aligned UX and UI design system reflecting The Outing’s identity.
• Clear content structure across tickets, entertainment, schedules, and planning information.
• Fully responsive build across desktop, tablet, and mobile.
• Integrated ticketing and booking pathways with clear calls-to-action.
• SEO-friendly page structure to support discoverability.
• Analytics and conversion tracking setup to understand user behaviour and engagement.

The redesigned website now acts as both a discovery platform and a practical planning tool for the festival.

Visitors can explore the programme, understand what’s on offer, and plan their weekend with confidence. The platform supports clearer navigation across events and experiences while presenting The Outing as a welcoming, community-led festival.

“The Outing is all about connection, inclusion and creating a space where people feel welcome to be themselves. Hello Humans really understood that from the beginning. The new website feels like the festival,  it’s warm, accessible, full of personality and easy to use, which is exactly what we wanted.”

Eddie McGuinness, Co-Chair, Festival Director and Founder, The Outing Festival

• Clearer presentation of the festival programme and ticket options.
• Improved user journeys from discovery to booking.
• A digital experience that reflects the festival’s identity in a considered, accessible way.
• Improved insight into visitor behaviour through analytics.
• A scalable platform that can support future editions of the festival.