Furninova by Satariano

Satariano is one of Malta’s leading names in premium home design, known for curating stylish, high-quality products for discerning homeowners.

Our partnership with Satariano began with the creation of a brand-new catalogue website, launched a year before this campaign. Designed to showcase their full product range with a focus on user experience and elegant design, the site laid the digital foundation for future marketing activity.

As a natural next step, Satariano engaged Hello Humans to help introduce Furninova, a Scandinavian sofa brand known for comfort, craftsmanship, and timeless design. The goal was to grow brand awareness, drive showroom traffic, and generate qualified leads — all while delivering a consistent message across digital and traditional channels (TV, radio, OOH).

This case study reflects our role not just as a service provider, but as a long-term partner committed to growing our client’s business over time.

Entering a crowded and competitive home retail market, Furninova faced several hurdles:

• Low brand recognition in Malta
  
• High competition from established furniture retailers
  
• The need to communicate premium value while staying relatable and accessible
  

To succeed, the campaign needed to go beyond generic product promotion. It had to tell a compelling story, spark emotional engagement, and move people from awareness to in-store action — all while making every digital impression work harder in support of the broader ATL push.

Working closely with Satariano, Hello Humans developed and delivered a full-funnel digital campaign to amplify Furninova’s ATL investment and drive performance through precision-targeted, high-impact creative.

The strategy focused on two parallel tracks:

• Emotional brand storytelling to build recognition and trust
  
• Product-led performance campaigns to drive consideration and action
  

Key elements of the execution included:

• Smart audience targeting using interest, behavioural, and geo-data to reach design-conscious homeowners aged 30–65
  
• Long-form TV commercial designed to establish emotional resonance and create a strong first impression
  
• Digital amplification with short-form video edits deployed across YouTube and Meta to increase recall and reach
  
• High-impact product creatives showcasing Furninova’s comfort, versatility, and design in everyday settings
  
• Conversion-focused campaigns using Google Performance Max to drive clicks, form fills, and showroom visits
  

All creative was tailored to match Furninova’s Scandinavian identity — calm, warm, and contemporary — while ensuring a visual and tonal consistency across every touchpoint.