Furninova by Satariano

Satariano is one of Malta’s leading names in premium home design, known for curating stylish, high-quality products for discerning homeowners.

Our partnership with Satariano began with the creation of a brand-new catalogue website, launched a year before this campaign. Designed to showcase their full product range with a focus on user experience and elegant design, the site laid the digital foundation for future marketing activity.

Furninova by Satariano is a distinguished brand within the Satariano portfolio. As a natural next step, Satariano engaged Hello Humans to introduce Furninova, a Scandinavian sofa brand celebrated for its exceptional comfort, craftsmanship, and timeless design. This collaboration highlights Furninova’s reputation as one of Scandinavia’s premier producers of high-end, customizable sofas crafted to suit individual lifestyles with elegant precision. The goal was to grow brand awareness, drive showroom traffic, and generate qualified leads — all while delivering a consistent message across digital and traditional channels (TV, radio, OOH).

This strategic approach utilized innovative creative concepts and targeted media placements to effectively reach and engage the luxury furniture market.Furninova by Satariano is a distinguished brand within the Satariano portfolio. As a natural next step, Satariano engaged Hello Humans to introduce Furninova, a Scandinavian sofa brand celebrated for its exceptional comfort, craftsmanship, and timeless design.

This collaboration highlights Furninova’s reputation as one of Scandinavia’s premier producers of high-end, customizable sofas crafted to suit individual lifestyles with elegant precision. The goal was to grow brand awareness, drive showroom traffic, and generate qualified leads — all while delivering a consistent message across digital and traditional channels (TV, radio, OOH). This strategic approach utilized innovative creative concepts and targeted media placements to effectively reach and engage the luxury furniture market.

This case study reflects our role not just as a service provider, but as a long-term partner committed to growing our client’s business over time. The goal is to secure the success online of Furninova by Satariano.

Entering a crowded and competitive home retail market, Furninova faced several hurdles:

• Low brand recognition in Malta
  
• High competition from established furniture retailers
  
• The need to communicate premium value while staying relatable and accessible
  

To succeed, the campaign needed to go beyond generic product promotion. It had to tell a compelling story, spark emotional engagement, and move people from awareness to in-store action — all while making every digital impression work harder in support of the broader ATL push.

Working closely with Satariano, Hello Humans developed and delivered a full-funnel digital campaign to amplify Furninova’s ATL investment and drive performance through precision-targeted, high-impact creative.

The strategy focused on two parallel tracks:

• Emotional brand storytelling to build recognition and trust
  
• Product-led performance campaigns to drive consideration and action
  

Key elements of the execution included:

• Smart audience targeting using interest, behavioural, and geo-data to reach design-conscious homeowners aged 30–65
  
• Long-form TV commercial designed to establish emotional resonance and create a strong first impression
  
• Digital amplification with short-form video edits deployed across YouTube and Meta to increase recall and reach
  
• High-impact product creatives showcasing Furninova’s comfort, versatility, and design in everyday settings
  
• Conversion-focused campaigns using Google Performance Max to drive clicks, form fills, and showroom visits
  

All creative was tailored to match Furninova’s Scandinavian identity — calm, warm, and contemporary — while ensuring a visual and tonal consistency across every touchpoint.